DIY Website Builder – SEO Baked in, Not Bolted On: Mastering 11 SEO Elements

If you are planning to try and build your own website and you are just getting started you might want to start with our 4 Steps to Success post in our DIY Website Builder series. If you have read that post, Thank you. I’m glad you have stuck around to continue you journey in becoming a DIY website builder. While these topics are very broad, you can dive deeper into The Importance of SEO: Why SEO Growth Matters in this linked blog post.

This post talks about creating your website with SEO in mind from the beginning. Not as an afterthought.

We are going to separate these into three categories. Critical, Important and Nice to have. Working on each of these categories before you start building you website can save you some much time in the future. Having to go back and change things to meet SEO standards can be a pain.

1. Keyword Optimization: Conducting keyword research and using primary keywords in page titles, meta descriptions, headings, and content is crucial for search engines to understand your content’s relevance. Plugins like RankMath give great insights for on-page SEO.
2. High-Quality Content: Creating unique, engaging, and informative content is essential for attracting and retaining users, as well as for search engines to rank your content highly.
3. Optimized Page Structure: Using a clear and consistent URL structure, organizing content with header tags, and writing descriptive page titles helps search engines understand your site’s hierarchy and content relevance. Using Google PSI is a great tool to help here.

1. Meta Tags and Descriptions: Writing unique and descriptive meta titles and descriptions helps search engines understand your content’s relevance and attracts users with compelling snippets.
2. Image Optimisation: Optimising image file names, alt tags, and descriptions helps search engines understand your content’s visual elements and improves accessibility.
3. Internal Linking: Using logical and descriptive anchor text and linking to relevant pages helps search engines understand your site’s structure and content relationships.
4. Mobile-Friendliness and Page Speed: Ensuring your website is responsive, mobile-friendly, and loads quickly improves user experience and search engine rankings.
5. Social Engament and Sharing: Using social media platforms to improve visibility through comments and sharing can drive traffic directly to your website, like Facebook, Instagram and more

1. Header Tags and Content Hierarchy: Using header tags to structure content and create a clear hierarchy is helpful, but not as critical as other factors.
2. Content Freshness and Updates: Regularly updating and refreshing content is important, but not as crucial as other factors, especially if your content is evergreen.
3. Accessibility and Semantic HTML: Using semantic HTML and ensuring accessibility is important for user experience, but not as directly impactful on search engine rankings as other factors.

Are you struggling to promote your website online? It can be a real challenge, especially with the constantly changing trends, platforms, and user behavior. But don’t worry, we’re here to help. At Creative Dimensions, we understand the importance of finding the right strategy to target your specific market. While this article is focused on choosing a DIY website builder, we want to emphasize that even the most beautifully designed site won’t expand your customer base if it remains unseen.

That’s why we recommend implementing a long-term approach by creating blog posts that are relevant to your industry. This not only enhances your website’s authority on the subject but also improves your SEO ranking. Let us assist you in building a successful online presence. Contact us today and let’s discuss how we can take your website to the next level!

Check out our other posts!